BLACK NIGHT DECODED – A PEPSI PRODUCTION

CONCEPTUALISED AND EXECUTED BY CANDID MARKETING

To pull off one-of-a-kind mega event for Pepsi – Pepsi Urthe cast and record it through satellite at the same time, only to be added to an International Artist’s music video

Which is why, we decided to form an outline of a life size diya at  Jawahar Lal Nehru Stadium.

More than 1000 promoters were hired to form the same with the help of colorful placards. On the final day of the event, satellite captured the whole act at the time shared by the global team of Pepsi. The final footage of the same was then added to the Usher’s music video.