Neuro sensor tech for Cadbury Silk

CONCEPTUALISED AND EXECUTED BY CANDID MARKETING FOR BACARDI

This Valentine’s Day, Cadbury Dairy Milk Silk wanted to spread the message of overcoming hesitation and ‘Pop Your Heart Out And Say It With Silk’. People hesitate to express their love. Idea was to let people express the same through gamification. NeuroSky Mindwave Headsets helped over-come hesitation of verbally expressing their love by aiding people show the power of their love by simply thinking about the person they love. Hence for this brand engagement, love thoughts were computed and then visually brought to life on a large interactive screen with the help of 6 specially programmed neuro-controlled games.